{"id":183488,"date":"2023-06-30T10:32:30","date_gmt":"2023-06-30T08:32:30","guid":{"rendered":"https:\/\/brief.caribara.com\/?post_type=portfolio&#038;p=183488"},"modified":"2026-08-05T10:57:41","modified_gmt":"2026-08-05T08:57:41","slug":"la-science-pour-la-sante-reveler-le-vrai-visage-de-linserm","status":"publish","type":"portfolio","link":"https:\/\/brief.caribara.com\/?portfolio=la-science-pour-la-sante-reveler-le-vrai-visage-de-linserm","title":{"rendered":"La science pour la sant\u00e9 : R\u00e9v\u00e9ler le vrai visage de l\u2019Inserm"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=\u00a0\u00bb0&Prime; override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb0&Prime; top_padding=\u00a0\u00bb3&Prime; bottom_padding=\u00a0\u00bb2&Prime; overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb3&Prime; column_width_percent=\u00a0\u00bb100&Prime; shift_y=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; auto_height_device=\u00a0\u00bbyes\u00a0\u00bb content_parallax=\u00a0\u00bb0&Prime; uncode_shortcode_id=\u00a0\u00bb147619&Prime;][vc_column column_width_percent=\u00a0\u00bb85&Prime; gutter_size=\u00a0\u00bb3&Prime; override_padding=\u00a0\u00bbyes\u00a0\u00bb column_padding=\u00a0\u00bb2&Prime; overlay_alpha=\u00a0\u00bb50&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; medium_width=\u00a0\u00bb0&Prime; mobile_width=\u00a0\u00bb0&Prime; width=\u00a0\u00bb1\/1&Prime; uncode_shortcode_id=\u00a0\u00bb190997&Prime;][vc_custom_heading heading_semantic=\u00a0\u00bbh1&Prime; text_size=\u00a0\u00bbcustom\u00a0\u00bb text_weight=\u00a0\u00bb800&Prime; separator=\u00a0\u00bbyes\u00a0\u00bb css_animation=\u00a0\u00bbcurtain-words\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb106505&Prime; heading_custom_size=\u00a0\u00bbclamp(36px, 2.6vw, 60px)\u00a0\u00bb]R\u00e9v\u00e9ler le vrai visage de l\u2019Inserm[\/vc_custom_heading][vc_custom_heading text_color=\u00a0\u00bbaccent\u00a0\u00bb heading_semantic=\u00a0\u00bbh3&Prime; text_size=\u00a0\u00bbcustom\u00a0\u00bb text_weight=\u00a0\u00bb300&Prime; text_transform=\u00a0\u00bbuppercase\u00a0\u00bb text_space=\u00a0\u00bbfontspace-210350&Prime; css_animation=\u00a0\u00bbcurtain-words\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb203099&Prime; heading_custom_size=\u00a0\u00bbclamp(16px, 1vw, 18px)\u00a0\u00bb text_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb]Film publicitaire[\/vc_custom_heading][vc_custom_heading heading_semantic=\u00a0\u00bbp\u00a0\u00bb text_size=\u00a0\u00bbcustom\u00a0\u00bb text_weight=\u00a0\u00bb300&Prime; text_height=\u00a0\u00bbfontheight-357766&Prime; css_animation=\u00a0\u00bbtext-reveal\u00a0\u00bb text_reveal_opacity=\u00a0\u00bb41&Prime; text_reveal_speed=\u00a0\u00bb87&Prime; text_reveal_top=\u00a0\u00bb37&Prime; uncode_shortcode_id=\u00a0\u00bb150715&Prime; heading_custom_size=\u00a0\u00bbclamp(16px, 1.5vw, 30px)\u00a0\u00bb]L\u2019Inserm souhaitait refondre sa communication institutionnelle autour de 4 principaux enjeux :<\/p>\n<p>&nbsp;<\/p>\n<p>&gt; Un enjeu de visibilit\u00e9 ou l\u2019Inserm doit faire entendre sa voix, montrer le sens \u2028de ses missions, de sa valeur ajout\u00e9e et des b\u00e9n\u00e9fices sur les citoyens.<\/p>\n<p>&gt; Un enjeu de diff\u00e9renciation en veillant \u00e0 se distinguer dans la forme \u2028comme dans le fond pour montrer la singularit\u00e9 de l\u2019institut.<\/p>\n<p>&gt; Un enjeu de lisibilit\u00e9 pour montrer toute l\u2019\u00e9tendue des activit\u00e9s et m\u00e9tiers\u2028de l\u2019Inserm afin de le rendre plus lisible et compr\u00e9hensible par tous.<\/p>\n<p>&gt; Un enjeu fin d\u2019attractivit\u00e9 ou l\u2019Inserm se doit de pr\u00e9empter des codes diff\u00e9renciants pour inciter les publics \u00e0 entretenir un lien de confiance, \u2028mais aussi un lien affectif avec la marque qui prend soin de la sant\u00e9 de tous.[\/vc_custom_heading][vc_empty_space empty_h=\u00a0\u00bb3&Prime;][vc_row_inner row_inner_height_percent=\u00a0\u00bb0&Prime; row_padding=\u00a0\u00bb0&Prime; overlay_alpha=\u00a0\u00bb50&Prime; 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position_horizontal=\u00a0\u00bbright\u00a0\u00bb position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb gutter_size=\u00a0\u00bb3&Prime; override_padding=\u00a0\u00bbyes\u00a0\u00bb column_padding=\u00a0\u00bb5&Prime; overlay_alpha=\u00a0\u00bb50&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; medium_width=\u00a0\u00bb0&Prime; mobile_width=\u00a0\u00bb0&Prime; width=\u00a0\u00bb1\/3&Prime; uncode_shortcode_id=\u00a0\u00bb167857&Prime; css=\u00a0\u00bb.vc_custom_1783425748921{padding-left: 6px !important;}\u00a0\u00bb][vc_custom_heading text_size=\u00a0\u00bbcustom\u00a0\u00bb text_weight=\u00a0\u00bb800&Prime; text_height=\u00a0\u00bbfontheight-357766&Prime; uncode_shortcode_id=\u00a0\u00bb220318&Prime; heading_custom_size=\u00a0\u00bbclamp(24px, 3vw, 30px)\u00a0\u00bb]La science pour la sant\u00e9[\/vc_custom_heading][vc_custom_heading heading_semantic=\u00a0\u00bbp\u00a0\u00bb text_size=\u00a0\u00bbcustom\u00a0\u00bb text_weight=\u00a0\u00bb300&Prime; 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Un angle qui permet de donner du sens \u00e0 la signature de marque de l\u2019Inserm \u00ab La Science pour la sant\u00e9 \u00bb avec des personnages t\u00e9moins des bienfaits de la Recherche de l\u2019Inserm.<\/p>\n<p>&nbsp;<\/p>\n<p>Dans un souci de coh\u00e9rence, ce territoire a \u00e9t\u00e9 d\u00e9clin\u00e9 sur \u2028la carte de v\u0153ux 2019 ainsi que sur la nouvelle pr\u00e9sentation Powerpoint de l\u2019Institut.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0&Prime; override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2&Prime; top_padding=\u00a0\u00bb5&Prime; bottom_padding=\u00a0\u00bb5&Prime; back_color=\u00a0\u00bbcolor-xsdn\u00a0\u00bb overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb3&Prime; column_width_percent=\u00a0\u00bb100&Prime; shift_y=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; uncode_shortcode_id=\u00a0\u00bb541187&Prime; css=\u00a0\u00bb.vc_custom_1715673566282{border-bottom-width: 1px !important;}\u00a0\u00bb back_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_column column_width_percent=\u00a0\u00bb100&Prime; 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